The achievement of objectives was special database planned: Increase the traffic of visits to the web by more than 50%. Improve the conversion ratio of web visitors to Increase the conversion rate from lead to special database Create a global content strategy to support the achievement of Improve the reputation and social validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the 10 factors of the 10 Business special database Factors method created by Juan Merodio , to have a fixed picture of the company's situation, and make a comparison with the main competitors to have a better defined context.
Next, work was done on defining the most interesting target special database audience to focus actions on, based on current customers and conversion data from the last 6 months, in order to work on digital marketing and sales actions from a micro marketing. With the public defined, the factors that had the special database most influence and were critical in achieving the objectives were prioritized, and a series of tests began to be deployed in parallel to detect the actions with the highest conversion, and all this with a strong alignment between the marketing and sales special database departments,
working as almost a single entity. Results in 12 special database months Increase in traffic to the web by more than 125%. Increase in lead capture of 80%. 140% reduction in acquisition cost 110% reduction in special database Customer Acquisition Cost (CAC). Sales increase of 240%. 2,756% positive ROI (return on investment) Results in 24 months Increase in traffic to the web by more than 320%. Increase in lead capture of 435%. 90% reduction in the cost of special database capturing 50% reduction in Customer Acquisition Cost (CAC).