For the first time in a long time, I was asked what is the difference between inbound marketing and content marketing. My answer is not as up to date as it might be, so I did a little digging. Gather your friends around, it's a hot moment since we're talking about inbound marketing.
The state of inbound marketing To be honest, I had to dig into the state of inbound marketing before answering my colleagues’ questions industry mailing list starting this article. To be honest, I don't hear much about it from my clients, who tend to be larger, more global organizations.
It's not on my radar. A quick review of Google Trends seems to be consistent with my experience. It shows an interest comparison between inbound marketing (blue line) and content marketing (red line) terms. and more interest inover the past decade.